Josh: It’s a bit more of a lifestyle thing, rather than being a competitive thing. A lot of the people who are into what we’re doing probably haven’t done that much outdoor stuff before.

I think it has always felt like quite a closed world, that’s not inclusive, whereas we’re trying to broaden that picture a bit. I think the other thing for us is that it should have a bit more universal appeal. I suppose we’re just trying to shake that up a little bit. Outdoor shops can be pretty formulaic places that are very stuck in their ways, and it can be quite a conservative industry. Nick: I guess the idea is to be a contemporary outdoor shop. Starting off with an obvious question… what is Outsiders? What’s the idea behind it? It’s not some bloated mega-mart crammed with cut-price waterproofs, and it’s not some elitist hiking shop that looks down its nose at you because you haven’t climbed K2 in your bare feet.įrom its outposts in Liverpool and London, Outsiders sells well-made outdoor gear to everyone from fully-fledged enthusiasts to those who just want a decent jacket for knocking around town in.Īs the shop celebrates its third anniversary, we talked with Nick, the general manager, and Josh, the buyer, about the inspiration behind Outsiders, fancy Japanese camping gear and the importance of going outside… An Interview with Nick and Josh from Outsiders An extensive conversation with the folk behind the contemporary outdoor shop

Five of a kind trade outsiders